Several years ago, I took the leap, switching from a corporate job with part-time freelancing on the side to working for myself full time. The advantages include maximizing my skill sets, using everything I have and who I am as I work with clients to create amazing results. The process is fun and I’m proud of the feedback as clients get what they want—even more than that sometimes!
While many people find that working for themselves takes them away from what they love toward the nuts and bolts of running a business, I’ve found that I like to balance budgets and deadlines for clients as much as I like to balance whitespace and imagery in my designs.
I’ve successfully avoided the disadvantages of a one-person-shop by networking with very talented people who are ready to step in and support client needs with important elements such as wordcraft, print production, and web development. This business model keeps costs low but quality high.
My degree is in Commercial Art Advertising and I feel very comfortable using many of the best software tools available today. In addition to my training, I have an innate talent for listening well and building a design that the client truly wants and needs. I strongly believe that, when you present your design to the world, you should feel it represents you. That’s my goal and I never take it personally when the right thing to do is improve on the options I present.
Given that my first job was for a printer, I can offer something special to my clients; I can take a job from concept to the finished product without missing a beat. Knowing how to make the details work for my clients means shorter deadlines and smaller budgets… and fewer headaches.
My experience in healthcare and insurance is a strength but I’m able to quickly get up to speed on a client’s industry to ensure that the message is as accurate as it is engaging.