Design should be both pleasing to the eye and functional. Imagery can be attractive but if the piece doesn’t draw people in and inspire them to learn more about your business or event, then it isn’t doing what it should.

To me, a project is like a puzzle and it’s important to fit photos, images, artwork, and text in a way that is attractive, readable, and accurate. It may not seem glamorous to spell check a design but I want to make sure everything supports my client’s message and nothing distracts from it or creates an embarrassing moment.